It’s been a while since I’ve shared any updates and I know that it’s been due for some time. I’ll try to be more consistent going forward, so here goes…
Back in May 2014, I attended the TechStars demo day in Boston. There were some great companies there, but one which really happened to catch my eye. That startup was Hydration Labs, Inc., and the CEO was Sean Grundy, together with founders Frank Lee and Eliza Becton.
Sean and team are working on disrupting beverage delivery for offices (a $3B+ annual market) by introducing a specialized filtration machine called the Bevi.
The Bevi creates drinks which are customizable, taste great, are environmentally responsible, and actually save customers a TON of money – all at the point-of-sale. Their early beta testers include some of the largest corporate offices in the Boston region, and the inbound demand and feedback has thus far been INCREDIBLE.
I can’t get into too many details at this stage, but they have some really grand plans. Their next product iteration should really set them apart. One of the factors that really got us excited about the opportunity is the fact that none of the founders are industry insiders. We like that they bring a fresh perspective and have a strong focus on what users require and demand. This is a stale industry led by incumbents who have had up till now little incentive to be creative or actually listen to what customers want.
The team’s focus on user experience and design is truly inspiring and evident when viewing a machine for the first time. We also liked that Sean and Frank are fellow alumni of MIT Sloan. Given our team’s background at TechU, we feel a strong sense of responsibility to give back, and we can’t think of a better way than with partnering with MIT founded companies.
After several meetings my partners and I decided to pull the trigger back in late October.
Thank you to Sean and team for bringing us as your partners, and we are looking forward to joining you on this exciting journey.